BrokerInTrust – Promise

By integrating the most committed, top performing brokers into a single network, bound together by a culture of collaboration and innovation, we will create revolutionary new systems and business practices that will deliver greater value and experience to consumers and brokers than ever before.


Protect The Brand – The Unmistakable Symbol Of Value To Clients
Maintain A Personal Standard of Excellence – Driven To Stay At The Top Of Our Game
Contribute To The Network – Create The Next Level Of Possibilities Together
Deliver Exceptional Client Value – Fulfill The Promises Of BrokerInTrust
Leave a Lasting Legacy – To Family And The Next Generation

BrokerInTrust is a revolutionary new real estate brokerage model. It is an all-broker network of elite, highly successful, independent brokers united in a unique culture supported by an advanced technology system. It’s sole objective is to provide unsurpassed client services.

Here’s the BrokerInTrust promise

BrokerInTrust was created for you, the consumer, so here’s our promise: Every BrokerInTrust client can be ABSOLUTELY certain that they will work with a broker who is in the top 20 percent of their local industry.

That may seem like a no-brainer, an obvious, readily achievable objective. After all, who wants to be represented by anyone but the best? Yet the real estate brokerage industry has changed so much over the past two decades that it has given added meaning to an ancient warning — “Caveat Emptor” or “Let the buyer beware.”

Real estate offices used to have no more than ten to 15 agents with an owner or manager involved everyday guiding every agent and monitoring every transaction. Once, there was excellent individual accountability. Once, companies competed for business based on specialized services and intricate systems built to benefit the client.

Today, however, the sad truth for the consumer is that companies have changed: brokerage companies now cater to their real estate agents, not the buyers or sellers the agents represent. Most large, readily recognized companies have shifted their focus to enlisting new agents or recruiting agents from competitors.

This new emphasis employs a warped logic that is difficult for clients to grasp. Because clients cannot readily see the substantive differences among agents at any individual company, it is easier for companies to hire more and more agents, knowing that an enlarged staff typically means more clients and some additional sales.

That would be fine if the agents recruited were of high caliber and were committed to building the skill set essential to providing a professional service. Hiring inexperienced recruits would be fine, too, if companies trained and tested every agent regularly, while holding them accountable for quality of service.

Unfortunately, that is not what happens.

Sadly, no company today adequately controls the caliber of service delivered through their agents. No company today can honestly claim that their service is better than any other real estate company or organization. No company, except one — BrokerInTrust!

Over the years, these distressing realities have had a profound impact on consumers and the real estate profession.

The consequences to an unsuspecting consumer allowed to work with an unqualified agent translate into lost dollars, lost opportunity and a loss of faith in all real estate professionals. Unfortunately, truly dedicated real estate professionals suffer, too. Consumers may not know the reasons why, yet they intuitively understand that they are not receiving top-flight service, so they incorrectly focus on what they can control — the bottom line. As a result, excellent real estate professionals often wind up underpaid, while ill-equipped rookies are overpaid.

Remember the core question: How can any consumer who uses a service no more than five times over the course of a lifetime know if the agent they select is qualified? How can anyone know if the agent passes the “You can work with my Mom” test? 

The BrokerInTrust promise is the answer. Before we expand on that promise, a some additional perspective would be helpful.